LOLA'S CUPCAKES
LOLA’s is a unique and successful bakery concept dedicated to handcrafting cupcakes and celebration cakes.
A thorough brand review with the new owners brought focus to the name and emphasises the handcrafted nature of the product while respecting the existing brand values – these are still the best cupcakes you’ve tasted!
The new retail concept expresses a fresh and delicious experience with the fun and enthusiasm of the brand clearly reflected. The rebranding delivered an overnight uplift in sales and secured interest and opportunities for new retail sites and formats moving forwards.
The results speak for themselves. The space was transformed, and we witnessed an amazing response from our customers to the new environment at Selfridges.
Asher Budwig, Managing Director, Lola’s Cupcakes